Leadership and Sales

The Reese Military Sales division of Reese Group, Inc. has been in operation for over 30 years servicing military commissaries and exchanges worldwide and is headquartered in Nashville, Tennessee.


Larry Reese, CEO and President of the Reese Group, is a retired U.S. Army Colonel. He served in both active and reserve status for over 30 years and has been in the food and brokerage business since his college days at East Tennessee State University where he received a B.S. in Business and was the Distinguished Military Graduate earning a Regular Army commission through ROTC. Larry heads the division and is deeply involved with every aspect of the business.


Matt Reese, Executive Vice President, has been working for Reese Group, Inc. since high school. Upon graduation from Middle Tennessee State University. Matt came to work for the company full-time as an account exec and has progressed “through the ranks” to his present position. Matt is responsible for the sales force of Reese Military Sales, traveling world-wide to meet with our staff and ensure coverage is maintained. He also makes sales calls and presentations at DeCA’s Marketing Business Unit and AAFES.


Rhonda Holmes is the Chief Financial Officer and has been with The Reese Group, Inc. since 1987. Rhonda has a BBA in Finance/Accounting and a MBE in Training and Development. Rhonda’s husband and two sons currently serve in the Army National Guard. She manages all accounting operations, Human Resources, and Information Systems for The Reese Group, Inc.


Matthew Smith, Director of Operations, is a Colonel in the Tennessee Army National and has served over 28 years deploying three times with the 278th ACR.  Matthew has a B.S. degree in Business Administration from Elon College and a M.S.A. in General Administration from Central Michigan University.  He is responsible for contracting, distributor coordination, new item presentation documents, and governmental compliance.


Kent Blue, Vice President of Military Sales, has been selling groceries for over 40 years.  He has held every position Military Brokers have to offer : District Manager, Perishable Regional Manager, Division Manager, VP Perishable Operations, DeCA HQ, Marketing. He is responsible for Commissary liaison, working with buyers, category managers, and other senior members and also makes the Headquarters calls at DeCA.


Sam Nelson, Reese Business Manager for AAFES, An industry veteran with more than 25 years marketing a variety of CPG products to the Military Resale Community. Most recently he has held leadership and operational roles with Watt/Spohn Universal and WEBCO/OSCWEBco. Sam coordinates the Reese Military Sales efforts with AAFES.


Bonnie Rice, Reese Business Manager for NEXCOM, Marine, and Coast Guard Exchanges. She has been with Reese Military since 2009 and has extensive experience at Exchange Headquarters and store level.


Trella Joiner, Office Manager of Reese Military Sales, is a graduate of Nashville State Technical Institute with a degree in Computer Operations. She handles all aspects of the day to day office operations, accounts receivable and payable, supervision of reconciliations, and planning/supervision of special projects.


Kim Underwood handles the Customer Service Department at Reese Military Sales. Kim is responsible for coordinating purchase orders, deliveries, EDI interface, and resolving general customer service requests.


Juanita Hartling, Administrative Assistant for the military division.  Juanita worked for 35 years with the US Government. Her last 30 years of government service was with DeCA, where she retired as a category manager. Her responsibilities include assisting Kent with the required forms for presentations to DeCA as well as other special projects.


Chris Ray, Regional Manager of Reese Military Sales, is a graduate of Meridian Community College with a degree in Business Management. He manages vendor stockers, product demonstrators and coordinates with DeCA personnel to increase sales. He manages the sale and display of various holiday, seasonal and one time buy items.